The 123rd Canton Fair is ready to go

China Import and Export Fair, also known as the “Canton Fair”, is an important channel for China’s foreign trade sector and a demonstration of China’s opening up policy. It plays a key role in advancing the development of China’s foreign trade and the economic and trade exchanges between China and the rest of the world. And it is renowned as “China’s No. 1 Fair”.

Posted by Times Publications on Monday, 7th August 2017

Canton Fair is co-hosted by the Ministry of Commerce of PRC and the People’s Government of Guangdong Province and organized by China Foreign Trade Centre. It is held every spring and autumn in Guangzhou, China. Since its establishment in 1957, Canton Fair has enjoyed the longest history, the largest scale, the most complete product variety, the best business turnover in China, and the biggest buyer attendance from the broadest range of countries for 122 sessions. The 122nd Canton Fair, concluded on Nov 4th, 2017, attracted 191,950 buyers from 213 countries and regions. These figures reflect the huge commercial value of Canton Fair and its importance in contributing to global trade.

Focused on international market demands, Canton Fair is a comprehensive and specialized trade event. It exhibits over 150,000 categories of quality and feature products, both from China and overseas. About 24,000 outstanding enterprises from all over the world participate in each session. Exhibitors refer to advanced international quality standards as benchmarks, adhere to globally-recognized product test and green and safety certification system, and bring more and more new products that are green, low-carbon, smart, with high technological content and added value, representing the highest level of China’s intelligent manufacturing industry.

The International Pavilion, inaugurated since the 101st session to promote balanced growth of import and export, has been held for 22 sessions. In the 122nd session, there were 993 stands in the International Pavilion; 620 enterprises from 33 countries and regions participated. In the coming 123rd session, the total exhibition area will be 20,000 m2, and over 600 quality overseas exhibiting companies from 50 countries and regions will participate in the International Pavilion.

In regard to Canton Fair’s marketing, we’ve implemented the guidelines of President Xi’s congratulatory letter and Premier Li’s instructions, focused on “Belt & Road” countries while facing the world, made new changes in the concepts and methods, and launched precise marketing, precise invitation and specialized promotion on the Internet and social media and with big data driven technology. Firstly, based on our target markets and key industries, we will optimize content and channels, and advance precise marketing on 6 social media platforms such as Facebook and LinkedIn and 4 search engines such as Google and Bing to improve convert rate of buyer attendance. Secondly, we will improve the Canton Fair Overseas Partnership Program, hold remote video promotion conferences in the global market, focused on the second- and third-tier cities, which has improved invitation in a more targeted manner. Thirdly, we will launch Canton Fair Buyer Incentive Program, implement CRM throughout the attending process, nurture a group of loyal buyers and improve their loyalty degree.

Through the Advertisement Reward New Buyers program, we will continue to provide catering, hotel reservation, car renting and interpretation services for new buyers from target countries and regions in the 123rd session. We have also pooled resources of different industries: we work with world famous airlines and hotel groups to provide discounted air tickets, hotel and catering to reduce the cost of attending. Furthermore, Canton Fair Media Resource Exchange Program has attracted the participation of 35 industrial organizations from 21 countries and regions by exchanging media resources.

We have been improving professional services for higher satisfaction from our visitors. In the 93rd session of the Canton Fair we launched “Multinational Sourcing Service” to provide special space for big and world famous global buyers to collect information and meet suppliers. MSS has provided individual sourcing services in fixed stations for 40 multinational buyers such as Carrefour, and gained popularity among numerous buyers and exhibitors. It is regarded as a “diamond platform to promote mutual communication and understanding between suppliers and buyers”.

“Canton Fair Product Design and Trade Promotion Center” (PDC), since its establishment in the 109th session, has served as a design service platform to bridge “Made in China” and “Designed by World” and to facilitate mutually beneficial cooperation between excellent designers from all over the world and quality Chinese companies.

Canton Fair witnesses the development of China’s foreign trade sector and IPR protection, especially the progress in IPR protection in the exhibition industry. Since 1992, we’ve been working hard to protect intellectual property for more than 20 years, and Canton Fair’s IPR protection has been well received during exhibitors and buyers. We’ve put in place a comprehensive IPR dispute settlement mechanism that is relatively complete and suits the Fair’s practical situation, with Complaints about and Settlement Provisions for Suspected Intellectual Property Infringement in the Canton Fair as the cornerstone. IPR protection at the Canton Fair has become an example of IPR protection for Chinese exhibitions; the just, professional and efficient dispute settlement has won the trust and recognition of Sanrio, Dyson, P&G, SEB and etc.

The exhibition duration and phase, product section and exhibition scale of the 123rd session will remain the same as those in the 122nd session. The 123rd Canton Fair will be held in China Import and Export Fair Complex from April 15 to May 5, 2018. The Fair will be arranged in 3 Phases; Phase 1: April 15-19, Phase 2: April 23-27, and Phase 3: May 1-May 5. The intervals are: April 20-22, and April 28-30. Welcome to the 123rd Canton Fair!

Editor: Jimmy Michael

Belt and Road Portal

- is a development strategy proposed by China's paramount leader Xi Jinping that focuses on connectivity and cooperation between Eurasian countries.

China Import Export Fair

- or Canton Fair is a trade fair held in the spring and autumn seasons each year since the spring of 1957 in Canton, China.

Department for International Trade

- is a United Kingdom government department responsible for striking and extending trade agreements between the United Kingdom and non EU states.
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